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IntMR, LLC



Measuring the Pulse of Your Business Market

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QUALITATIVE SERVICES:
 


SITUATIONAL ANALYSIS 


  • identify the baseline and what we already know
  • assess competitive strengths and weaknesses
  • examine target market segments 







EXPLORATORY RESEARCH

  • identify the opportunity and prioritize product attributes 
  • discover meaningful points of difference
  • assess current target market segment satisfaction
  • assess unmet customer needs and pricing expectation

 





QUALITATIVE TOOLS:


  • customer visits
  • sales travel
  • field service interviews
  • personal interviews
  • focus groups
  • LabShadow™
  • PULSE Talks®
  • customer advisory panels
  • scientific meetings