| Conduct
market analysis
Understand how the market is segmented
Analyze target market segments
Assess competition; features; strengths; weaknesses
Examine what you know
|
What
are the unmet needs?
Understand the target segment satisfaction
Determine meaningful points of difference
Identify product attributes
Prioritize product attributes
|
Assess
importance of product features
Assess trade-offs segment customers are willing to make
Simulate
test market including competitive features and benefits
Assess
pricing
|
