THE PRODUCT DEVELOPMENT
DILEMMA :
If we
optimize ALL product
features to customer needs, then we will have a product that few
customers will be able to afford.
- If we
optimize FEW product
features to customer needs, then we will have a product that few
people will want.
- The goal is to IDENTIFY and OPTIMIZE those
product features that have the strongest relationship to
customer acquisition interest and provide the quality
and performance they expect, along with the safety and efficacy
expected by regulatory bodies.
- Customers may be UNAWARE of
regulatory or safety requirements that manufacturers MUST meet.
- Customer environments CHANGE.
Competitors launch NEW products
that may restate the market.
IntMR,
LLC can help you solve this dilemma.
